Give Back. Go Natural.
Today’s consumers have countless choices when it comes to where they shop, which means retailers need to be in tune with trends to meet customer demands and stay ahead of the competition. One of today’s top trends: going natural and giving back—all for the greater good. Whether that’s selecting toys made from recycled materials, supporting stores that give back to their community, or simply feeding their pets only all-natural food, consumers want to know they’re making a difference with their money. Here are three key ways independent retailers can tap into this trend:
Stock Natural Pet Food
When it comes to pet food, all-natural is all the rage. In fact, natural pet food now makes up 25 percent of the total U.S. pet food market—a number that’s sure to rise as Millennial pet owners continue to seek out premium food that comes from natural sources. Appeal to a younger generation of savvy shoppers by stocking natural, ethically sourced, raw and freeze-dried foods with formulas dedicated toward improving pets’ health. Not sure where to start? Check out the Nature’s Pathway neighborhood at SuperZoo 2018, a section of the show floor dedicated to health, wellness and all-natural trends.
Take a Holistic Approach to Toys and Accessories
All-natural isn’t simply about food. Thinking holistically about sustainability also means stocking other pets products – think toys, chews, clothing, accessories and grooming products – that are thoughtfully sourced. Make environmentally friendly inventory choices by stocking toys made from recycled products, pet clothes crafted from all-natural materials and chemical-free grooming supplies. You’ll find a wide variety of options at SuperZoo’s Rodeo Drive and Groomer’s Court neighborhoods. Remember: Leaving a smaller footprint on the environment can lead to increased sales among your eco-conscious consumers.
Finally, go beyond products and demonstrate your commitment to the greater good by giving back to local organizations that also support the all-natural mission. Whether that’s sourcing products from your local farmer’s market or donating to earth-friendly local fundraisers, promoting your dedication to community initiatives will make an impact on your retail operation’s reputation and your bottom line. Check out WPA’s Good Works program for inspiration on ways to give back to your community.
See all the latest trends in all-natural products at SuperZoo 2018, June 26-28 with education June 25-27. Find a wide variety of exhibitors showcasing their eco-friendly goods and services.