‘Tis the Season to Increase Sales
October may be the month of Halloween, but what that really means is that the busy holiday season is just around the corner. Get an early start on your holiday sales strategy by tapping into mobile marketing tactics to engage new shoppers, increase brand recognition and boost your end-of-year profits.
More than half of shoppers (51 percent) say that they use mobile devices to discover new brands and products. If you’re skimping on mobile marketing, you’re missing out on an essential corner of the market. And with more and more people taking their holiday shopping online, the holiday season is the perfect time to amplify your online presence. The good news is that getting started is simple. Here’s how:
Create a Mobile-Friendly Website
More than three-quarters of smartphone users say that they are more likely to buy from companies with mobile sites that easily address their questions and concerns. And today’s Google algorithm also favors websites that are mobile friendly. Therefore, it’s more critical than ever that your site is optimized for mobile use. Don’t forget to ensure your company’s information is current in Google—phone number, store location, hours of operation and website—to make it as easy as possible for potential customers to find you.
Target, Target, Target
Mobile marketing allows you to reach specific segments of your target audience through such tactics as hyperlocal marketing and text messaging. Going “hyperlocal” means targeting prospective customers in a highly specific geographic area—increasing the likelihood of your store coming up in their “near me” search for products and services. This tactic can be especially effective during the holiday season, when people are out and about in search of specific products on their gift list. Appearing nearby offers harried shoppers the allure of getting all their shopping done in one small geographic area.
Text messaging, or SMS targeting, has a much wider reach and can engage warm leads—customers who have opted in to receive text messages from your business—with special deals, discounts and promotions. Add value to your text messages by sending periodic pet tips or educational information to keep your brand top of mind.
Audit Your Marketing Efforts
Mobile marketing is not a set-it-and-forget-it effort. Stay on top of your campaigns to see what’s working and what’s not—and then make changes accordingly. A great starting point is to use the free Google Analytics tool to track performance and understand where your site traffic is coming from. Finally, take the time to understand your audience, their shopping needs and their expectations of your site through occasional surveys. This can help you better tailor your marketing efforts and ensure you’re doing all you can to provide the most user-friendly mobile experience.
Get Started Today
Implementing these mobile marketing strategies is simple, effective and sets the stage for long-term success. Start putting the pieces together today and you’ll be optimized for the holiday season by the time your first costumed candy seeker says, “Trick or Treat!”