Food for Thought: Pet Food Trends That Can Boost Your Profit
Today’s consumer pet food choices are more complex than ever before. For many pet owners—and their finicky pets—a simple cup of kibble just doesn’t cut it. The millennial generation, which makes up roughly a third of American pet owners, is especially attuned to the diet needs and preferences of their animal companions. Tapping into this trend is a surefire way to appeal to a younger target market that’s not afraid to spend money to keep their pet happy. From raw food to grain-free, all-natural to limited-ingredient, here’s a look at how customized pet diets mean new opportunities for retailers aiming to appeal to health-conscious consumers.
What Do Customized Diets Look Like?
Just like no two people are exactly the same, animals—and their diets—are not one size fits all. One dog’s grain allergy may be another’s chicken intolerance, and one owner’s commitment to organic ingredients may be another’s leaning toward raw food. These unique preferences could lead to big profits for pet retailers that increase their variety of food offerings for their selective customers. In fact, recent statistics revealed that Americans will spend more than $29 billion on pet food in 2018 alone.
How Can Pet Retailers Capitalize on This Trend?
First, stay informed. Attend trade shows like SuperZoo to see what new food products manufacturers are selling. Increase your supply of food in these specialty categories to appeal to a wider range of customers seeking all-natural, grain-free, real-food products, and see what sells. Host in-store demos on preparing raw-food diets, or education sessions on the importance of feeding pets a healthy diet. Positioning yourself as a resource for pet nutrition can go a long way toward establishing a loyal base of health-conscious customers.