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WPA Good Works & Initiatives

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WPA Good Works: Leading the Way to a Better Pet Industry

Since 1950, WPA has been working to promote the well-being of pets and to foster a healthier, more productive pet industry. The WPA Good Works program was established to help fund organizations that are working for the good of pets and the pet industry as a whole.

Thanks to WPA’s industry-leading events: SuperZoo, Atlanta Pet Fair & Conference, Aquatic Experience and America’s Family Pet Expo, the Good Works program has donated more than $5 million over the past decade. Through the program, all proceeds from WPA events are funneled right back into the industry, supporting organizations and non-profits like:


Protect Pet Choice Alliance

The Protect Pet Choice Alliance is a group of pet industry organizations and companies, including WPA, whose mission is to promote and celebrate responsible pet ownership, protect the rights of pet owners, ensure a sustainable supply of pets, foster industry commitment to animal care and breeding standards, and support well founded and meaningful regulatory and legislative initiatives regarding household pets. To learn more, watch this video.

Sponsor of Purdue University Standards for Breeding Dog Welfare

As part of its commitment to Good Works, WPA is a founding sponsor of the Purdue University Voluntary Standards for Breeding Dog Care and Welfare. Designed to promote and continuously improve canine well-being, this program develops and tests rigorous, science-based, voluntary standards for the care and welfare of breeding dogs and creates a third-party auditing and certification process for dog breeders.


WPA Supports responsible bird ownership and is a supporter of the Bird Enjoyment and Advantage Coalition (BEAK) and its new myBird campaign. This campaign aims to breathe new life into the exciting world of bird ownership by increasing awareness of the joys and benefits of having a feathered friend.

WPA Advocacy on the Road with the WPA Road Crew

The WPA Road Crew leads efforts to support the pet industry by traveling the nation to meet face-to-face with pet retailers and service professionals and to promote the responsible growth, health and sustainability of the pet retail industry as a whole.


“How do you determine the needs of an industry without speaking directly with those you serve? Our Road Crew’s efforts allow us to get straight to the heart of the needs of pet professionals. We are then able to address those needs, and lead the way for a better pet industry.”

~ Jacinthe Moreau, WPA President