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  • About WPA
    • Who We Are
    • Become A Member
    • Board of Directors
    • Award Winners
    • Contact Us
  • Giving Back
  • Training & Trends
    • Industry Trends
    • Marketing Trends
    • GROOM’D
  • Resources
    • Blog
    • Buyer’s Guide
    • How Does Your Business Compare?
  • SUPERZOO
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  • Blog

Blog

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  • Discover the Three Wellness Trends Shaping the Pet Retail Industry
    May 6, 2026
    Discover the Three Wellness Trends Shaping the Pet Retail Industry Bring customer foot traffic, revenue and retail trends all into alignment. “Consumers are spending a lot on wellness, and…
  • Unlock Recurring Revenue: Subscription Strategies to Boost Your Pet Business
    February 27, 2026
    Unlock Recurring Revenue: Subscription Strategies to Boost Your Pet Business Why thinking inside the box is a creative way to drive growth. In times of economic unpredictability, independent…
  • Still Fun After 44 Years: The Trufant Family’s Commitment to Pet Retail Done Right
    January 28, 2026
    Still Fun After 44 Years: The Trufant Family's Commitment to Pet Retail Done Right Learn how these WPA Lifetime Achievement Award recipients and siblings use teamwork, training and the power of…
  • Building a Legacy for Five Generations (and Counting)
    January 16, 2026
    The Baker Family's Legacy of Innovation and Dedication A candid look at how values, innovation and a people-first mindset shape a resilient business. https://www.youtube.com/watch?v=cDs8BR8…
  • The Baker Family’s Legacy of Innovation and Dedication
    December 5, 2025
    The Baker Family's Legacy of Innovation and Dedication Learn how this family has been a powerful example of purpose-driven leadership over four generations. https://www.youtube.com/watch?v=…
  • 5 Hyperlocal Marketing Tips Every Pet Retailer Should Know
    November 25, 2025
    5 Hyperlocal Marketing Tips Every Pet Retailer Should Know In a world where every shopper searches “near me”… Hyperlocal marketing is a powerful way to put your pet store on the map, b…
  • Michael Twain on Innovation, Collaboration and Revolutionizing Pet Care 
    November 18, 2025
    Michael Twain on Innovation, Collaboration and Revolutionizing Pet Care  From reimagining WPA’s identity to advancing sustainable, joyful pet products, the former WPA chairman and retail…
  • Steven Feldman: Championing the Human-Animal Bond and Inspiring a Pet-Friendly Future
    November 4, 2025
    Steven Feldman: Championing the Human-Animal Bond and Inspiring a Pet-Friendly Future How HABRI’s President and WPA’s Pawsitive Impact Award recipient shapes the pet industry through resear…
  • AI is Here to Stay: How to Utilize the Tech Tool for Your Pet Retail Business
    September 22, 2025
    AI is Here to Stay: How to Utilize the Tech Tool for Your Pet Retail Business Fetch real results for your store. From inventory management to customer engagement, AI is reinventing business …
  • The Pet Tech Revolution: How Innovation Is Reshaping Pet Care
    June 4, 2025
    The Pet Tech Revolution: How Innovation Is Reshaping Pet Care The Future Is Furry As our lives become more digitally connected, so do our pets’. There is a booming demand for high-tech pet…
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