Giving Back to our Members and the Pet Community

As a not-for-profit organization, we continually reinvest in our members and the broader pet community. The WPA Good Works program was established to help fund organizations that are working for the good of pets and the pet industry as a whole, with over $6 million donated in the last decade.
  • The Pet Advocacy Network (PAN) which aims to promote, foster and ensure positive and healthy pet ownership through advocacy and legislation.
  • Human Animal Bond Research Institute (HABRI), a non-profit research and education organization that is gathering, funding and sharing scientific research to demonstrate the positive health impacts of companion animals.
  • Established by the Pet Care Trust, Pets in the Classroom is an educational grant program that provides financial support to teachers to purchase and maintain small animals in the classroom. The program provides children with an opportunity to interact with pets—an experience that can help students experience emotional and behavioral problems like anxiety, difficulty focusing, self-control issues and more.
  • Pet parents are looking for sustainable products that align with their values. The Pet Sustainability Coalition (PSC) is a community of over 200 pet brands, manufacturers, retailers, distributors and suppliers working toward a better future for pets, people and the planet. The PSC furthers its mission through its verified accreditation program, which makes it easy for customers to find sustainable companies to differentiate their shopping experiences.
  • The National Animal Interest Alliance (NAIA) is an association of business, agricultural, scientific, and recreational interests dedicated to promoting animal welfare, supporting responsible animal use and strengthening the bond between humans and animals. 
  • MyRightBird Founded by 501(c)(4) nonprofit organization BEAK — which aims to encourage and grow responsible bird ownership — MyBird is a consumer-facing marketing campaign that shares the joys of birds as pets and promotes education on bird care. The website features a quiz that seeks to match prospective bird owners with their ideal type of bird, with questions about the respondent’s time, financial commitments, living arrangements, noise tolerance and expected lifespan they are looking for in a pet bird.