Our Mission

Seek. Share. Inspire: Everything we do is about uniting the pet community through knowledge, integrity, innovation and leadership.

Our Vision

Nurturing a healthier, more productive and collaborative pet industry that enriches both pet and human lives.

Our Core Values

What drove us in 1950 continues to drive us today – core values that are at the heart of our purpose and product. All at the service of an industry that we care passionately for.

Community

Connecting our industry through best-in-class shows, thought leadership, value-added business services and giving back has always been the paramount focus of WPA. Because we all know we’re better together.

Knowledge

Learning means listening, questioning and continuously adapting. For close to 70 years, we have been at the forefront of change and sharing our best practices with pet professionals, manufacturers, retailers and pet owners the world over.

Innovation

We are constantly exploring opportunities to lead and serve the industry through forward-leaning education, research and support. We challenge ourselves so that we can add even more value to all that you do.

Responsive

As a not-for-profit organization, we are beholden to our members and industry stakeholders, seeking to build top experiences and deliver real value—with transparency. These aren’t just words. We put them into practice every day, and at every touchpoint.

Influence

Enriching pet and human lives for the long term means being a voice of reason, mentoring, advocating for what is right and leveraging our collective strength for positive change.

Leadership

Collaboration, partnership, respect. Being a steward means being a catalyst in the pursuit of something bigger. Being a connecting point for a united industry so that we all benefit.