Still Fun After 44 Years: The Trufant Family's Commitment to Pet Retail Done Right Learn how these WPA Lifetime Achievement Award recipients and siblings use teamwork, training and the power of…

The Baker Family's Legacy of Innovation and Dedication A candid look at how values, innovation and a people-first mindset shape a resilient business. https://www.youtube.com/watch?v=cDs8BR8…

The Baker Family's Legacy of Innovation and Dedication Learn how this family has been a powerful example of purpose-driven leadership over four generations. https://www.youtube.com/watch?v=…

Michael Twain on Innovation, Collaboration and Revolutionizing Pet Care  From reimagining WPA’s identity to advancing sustainable, joyful pet products, the former WPA chairman and retail…

Steven Feldman: Championing the Human-Animal Bond and Inspiring a Pet-Friendly Future How HABRI’s President and WPA’s Pawsitive Impact Award recipient shapes the pet industry through resear…