Become a WPA Member and Gain Access to these Exclusive Opportunities

Preferential member rates and rebates are available to our members from these top industry suppliers:
Nationally negotiated pricing for the pet industry for any size business!
Even at your busiest, you can open your doors with confidence knowing Cintas has you covered with a wide range of products and services that enhance your image and help you keep your pet facility and employees clean, safe and looking their best. We'll keep you Ready for the Workday® — so you can keep focusing on your pet business.
Local pet businesses use NextPaw to get new customers and online sales using a powerful software suite designed for the pet industry.
  • The ultimate solution for independent pet business owners who want to save time and cut costs by using one platform to handle their entire online presence effectively.
  • Whether you are a pet retailer, groomer, dog trainer, or offer other pet services like boarding & daycare, NextPaw has been designed to help you get found and paid in a way that is scalable and easy to use.
  • Pet businesses use NextPaw for their website, e-commerce, digital marketing tools, powerful SEO service, voice platform inclusion, messaging app to communicate with customers and more!
  • Click here to Schedule a Personalized Tour and get an exclusive discount for being a WPA member.
Exclusive Education for Retailers
Free for WPA Members, FetchFind puts pets and the people who care for them first. We’re here to help you grow your business, educate your staff and help you become experts in running a pet business, training employees and business management. Whether you’re an industry veteran or a newbie, we’ll share everything we’ve learned about building a business and creating an educated, professional team.
Independent Retailers and Specialty Manufacturers are the backbone of the pet industry. WPA & NextPaw have partnered to level the playing field for both local independent retailers and specialty manufacturers. OneBark is a free service, exclusively available to verified independent retailers and manufacturers.
Sell More By Being Found More Upgrade your store locator with OneBark and deliver more pet parents to your preferred local retailers for in-store shopping and online buying. Our 100% free modern store locator expands your website's footprint on Google by tapping into your retailer network, optimizes your retailer's profile by syncing to their Google My Business Page, and makes it convenient to shop for your locally available products on phone, tablet, or laptop without leaving your website.   Easily Communicate with All of Your Sales Channels Speak directly to your retailers by providing the data they need to sell effectively in-store & online. Whether it's a new product, time-sensitive recall or a promotion - sending an announcement to all of your participating partners is 100% free.   Expand your Brand’s Local Reach Support your neighborhood pet supply stores by designing & distributing social media posts to be published across your retailer's Social Media profiles - for free, forever.
Business Mentoring for the Pet Industry
The fastest way to grow and scale a thriving pet business is to put the proper processes, training and support in place. Eliminate the guesswork with our proven revenue-generating strategies, done-for-you marketing toolkits and more! There is so much to running a small business, that we don't know what we don't know! What would your business look like if you had access to a group of coaches, mentors and peers who know success isn't just about the checking account, but also about building a team you love, taking time off, having low stress and living the dream you were meant to build? WPA members save $600 on their first yearly fee when joining the Pet Boss Club. Offer valid to new members and yearly subscribers only. Membership is limited — snag your spot on the waitlist to receive updates on when enrollment opens.
Nationwide Marketing Support
In order to optimize your marketing strategies it is helpful to start by understanding more about your current customers, allowing you to be more strategic and targeted with your marketing dollars. At Spectrum Marketing Companies we recommend performing this customer analysis as a first step, which involves taking a deeper look into your existing customers and creating a customer profile with the insights about your most valuable asset: your customer base. Once this is complete we assist in creating a direct marketing plan to help maximize the reach of your advertising dollar to optimize your consumer base and acquire new customers for optimum ROI. WPA Members receive a 50% discount on our Customer Profile Analysis and Discounts on subsequent marketing programs!
Crystal Media
Focused Social Media Support
Crystal Media Makes Marketing Easy, Effective and Fun! We've worked with thousands of retailers since 2012. We're in the trenches, we don't just have theories of what works today in marketing, we have proven results. We also understand that marketing a business can be overwhelming, it's hard to find the time, to stay up-to-date, and to know what's going to grow your business. We've created training and done-for-you solutions to give you clarity, confidence, and customers. We care for and work with independent businesses in our community, and across the globe, and we'd love to work with you, too. WPA Members receive a 20% discount off our most popular programs, contact us for details!
The Leader in Consumer Insight
NielsenIQ provides the most complete and trusted view available of consumers and markets worldwide.  We deliver accurate, actionable data and insights that gives clients a complete picture of the changing marketplace to help drive pet innovation and growth. The pet landscape is constantly changing to meet the needs of today’s pet parent.   Meanwhile, the industry is looking for insights to drive strategy and help address current issues such as COVID-19, DCM, brand shifting, and a surge in online purchasing.  NielsenIQ pet experts understand these challenges and develop ongoing thought leadership to deliver the insights you need. WPA Members receive exclusive data reports from NielsenIQ!
Point of Sale and Inventory Managment
DARTS, by Comp-Ware Systems, is a Point-of-Sale System custom designed for the pet industry. DARTS POS will help increase your store sales using customer friendly tools and techniques. Our inventory controls feature seasonal inventory, price shopping, and a multitude of other components, enabling you to have everything your customers need, when they need it. DARTS pet store management system enables you to run your business more efficiently and more profitably. Features include: Bad check block, Buy X get Y free programs (ie: buy 10 bags, get 1 free), Customer database, Customer purchase history lookup, Debit/Credit card processing, Deceased stock tracking, Department & item specific messages on receipts, Frequent Buyer Program, Gift Certificates, In-House charge capability, Layaways with multiple deposits, Livestock price lists, Lookup by UPC, PLU number, and description, Pricing by customer, group, item, product group, etc. Prior transaction recall, Quotes, Sale price matrix with start/end dates and times, Security protected discounting, Store and manufacturer’s coupon processing, Store credits, Store use tracking, Suggestive selling lists and prompts (ie: Would you like fries with that?), Suspend sale, and more! WPA Members receive 10% off all hardware and software purchases from Comp-ware!