World Pet Association

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  • About WPA
    • Who We Are
    • Become A Member
    • Board of Directors
    • Award Winners
    • Contact Us
  • Giving Back
  • Training & Trends
    • Industry Trends
    • Marketing Trends
    • Staff Training & Store Management
    • GROOM’D
  • Resources
    • Blog
    • Buyer’s Guide
    • How Does Your Business Compare?
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family legacy

  • Still Fun After 44 Years: The Trufant Family’s Commitment to Pet Retail Done Right
    January 28, 2026
    Still Fun After 44 Years: The Trufant Family's Commitment to Pet Retail Done Right Learn how these WPA Lifetime Achievement Award recipients and siblings use teamwork, training and the power of…
  • Building a Legacy for Five Generations (and Counting)
    January 16, 2026
    The Baker Family's Legacy of Innovation and Dedication A candid look at how values, innovation and a people-first mindset shape a resilient business. https://www.youtube.com/watch?v=cDs8BR8…
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