January 2019 Newsletter

What’s Buzzing in the Pet Retail Business?

As we leave 2018 behind and welcome a new year, it’s the perfect time to take stock of what trends are top of mind in the pet retail marketplace. From customized diets to CBD, mobile services to pet tech, let’s take a look back and see what trends made their mark in 2018—and a look ahead to see what to expect in 2019.

Food for Thought Last year saw many pet owners paying closer attention to what they’re feeding their pets. Specialized diets—from raw food and all-natural to organic and allergy-free—are keeping store shelves packed with options to suit every diet demand.

How to stay on trend in 2019: Help customers set up personalized pet food profiles in your store to stay in tune with their dietary preferences and offer tailored service that will boost loyalty to your business.

Naturally Speaking The all-natural trend was all the rage in 2018—far beyond pet food—with consumers seeking all-natural treats, toys, shampoos, clothes, accessories and more. It’s a sure bet that this trend will extend into 2019 as customers continue to be eco-conscious and caring about the ingredients and materials in their pet products.

How to stay on trend in 2019: Highlight your store’s all-natural section, offer in-store demonstrations and promotions for your all-natural products and target your marketing to customers that have shown an interest in these items.

The Boom of CBD From easing anxiety to relieving symptoms of arthritis, the benefits of CBD received a lot of attention in the media and the pet retail marketplace in 2018. As use of this non-psychoactive form of marijuana becomes more mainstream, you can expect CBD products to become even more commonplace as legalization remains a topic of interest.

How to stay on trend in 2019: Stay up on CBD research to determine what products to stock in your store. Host in-store education seminars to keep customers informed of the latest news on this evolving trend.

Getting Techy Technology is all around us—and the pet retail industry is no exception. These days, there’s an app for everything pet-related—from GPS tracking to fitness monitoring—and interactive pet toys are on the rise. Consumers are keen on purchasing the latest and greatest pet tech to keep their pet safe, active and engaged—and to appeal to their own inner tech geek.

How to stay on trend in 2019: Tap into the pet-tech trend by stocking interactive products and hosting in-store demos of new innovations.

Make 2019 Your Best Year Yet Kick off the New Year by resolving to stay on top of the trends that will boost your business and keep customers buzzing.

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