wpa-industry-insider-header-2019-update

Recent News

Education- So Many Options, So Much Time

Groomers, and the Grooming Industry at large, are experiencing a renaissance when it comes to their viewpoints on education, certificates,…
senate-letter

Exclusion Process Senate Letter

Contact Your Senator Today. Senators Toomey and Jones are leading a bipartisan, Senate-wide letter to Ambassador Lighthizer requesting that USTR…

World Pet Association to Unveil Pet Grooming Credential

WPA Pet Grooming Credential to measure foundational skills with regards to knowledge applicable to the trade, safety and animal husbandry

MONROVIA, CA (September 16, 2020) – Calling all pet grooming professionals! The World Pet Association (WPA) is setting a new bar of excellence and commitment with the launch of the WPA Pet Grooming Credential. Beginning spring 2021, groomers across the country will have access to a united and independent credentialing program to assess knowledge and best practices applied by the nation’s top working pet professionals. The WPA Pet Grooming Credential was developed through extensive industry-wide collaboration and will be awarded to professionals who pass proctored, core competency exams.

“We appreciate the hard work and valuable service that pet groomers provide to pets and their owners, and the WPA Pet Grooming Credential has been developed to recognize their expertise, dedication, and professionalism,” said Khris Berry, Director of Grooming Services at WPA. “This credential—which resembles the core competencies measured for Cosmetologists – will allow pet stylists to signal to their commitment, knowledge, experience and dedication to education. Pet owners can rest easy knowing their furriest family members will be treated compassionately.

WPA has worked closely with the pet grooming industry to bring together a collective task force—

comprised of representatives from grooming salons, corporate salons, veterinarians, industry leaders, and leading educators—to develop a body of knowledge that will assist all groomers and pet owners in experiencing professional, complete, and safe grooming services. The program will include accredited education courses, not only offered by WPA, but from a wide variety of sources as well, and a defined Scope of Practice and Knowledge. Passing the exam will demonstrate to clients and to the industry at large the respected status of achievement, knowledge and commitment level of the newly credentialed pet grooming professional.

The exam will be available at computer-based testing sites across the United States. With an anticipated spring 2021 launch in nationwide testing centers, pet stylists can request applications for testing in early 2021. Pet groomers may apply to take the test based on experience, education, and knowledge of the pet grooming practice. The content of the exams will be weighed carefully for accuracy and relevancy to the working pet grooming professional.

“Bringing the pet industry together for the good of the pet has been the top priority of WPA,” added Berry. “We are proud to be working for the advancement of the entire grooming industry with coordinated efforts from all sectors, while also supporting the advancement of pet grooming professionals and their long-term success.”

For more information about the WPA Pet Grooming Credential, please contact Khris Berry, Director of Grooming Services at WPA.

###

About World Pet Association Founded in 1950, World Pet Association (WPA) is the pet industry’s oldest nonprofit organization. Based in Southern California, WPA coordinates industry-defining trade shows—SuperZoo, Atlanta Pet Fair & Conference and other popular annual events including: America’s Family Pet Expo, a consumer pet and pet product expo; and Aquatic Experience, which combines consumer events with a trade show. Through WPA’s Good Works program, proceeds from these events are funneled back into key industry organizations and nonprofits with the goal of making it easier for pet industry professionals to do business. WPA’s mission is to support the business needs of pet retailers and to promote responsible growth and development of the pet industry by providing thought leadership on consumer and legislative issues; lead efforts in the public sector to inform consumers and ensure safe, healthy lifestyles for all animals; and provide business resources, education, content and services to ensure pet product retailers have the support they need to be competitive. For more information about WPA, its industry events, or to become a member, visit www.worldpetassociation.org.

Show-Floor-resize

Recapping 2019 with the WPA & SuperZoo

A Roaring Succes Time really does fly when you’re having fun — we can hardly believe that SuperZoo 2019 is…
census-data-pet-industry

December 2019 Newsletter

Census Data Highlights A Booming Pet Industry It’s not surprising to hear that the pet industry is booming, given that…
wpa-pet-industry

November 2019 Newsletter

Consumers have access to more options and more information than ever before, which is why customer service is critical to…
Show-Floor-resize

October 2019 Newsletter

Make Your Pet Products Fly Off the (Virtual) Shelves It’s difficult to remember the days when entering your credit card…
wpa-featured

August 2019 Newsletter

Pet Retail is Evolving. And So Are We. Hello! For nearly 70 years, World Pet Association (WPA) has been a…
Show-Floor-resize

July 2019 Newsletter

Sneak a Peek at What’s in Store SuperZoo 2019 is just around the corner! With more than 20,000 pet professionals…
post-jun19

June 2019 Newsletter

Put Yourself in Your Shoppers’ Shoes with Online Quizzes Three Tips for Using Online Quizzes to Understand Your Audience In…
post-may19b

May 2019 Newsletter

Boost Your Staffing Savvy The Keys to Running a Successful Pet Retail Business As a pet industry retailer, you may…
post-apr19-1

April 2019 Newsletter

Artificial Intelligence Meets the Pet Retail Industry Technology has truly gone to the dogs! With artificial intelligence (AI) implemented into…
post-mar19-1

March 2019 Newsletter

All About Atlanta Pet Fair: Highlights of the Hottest Show in Grooming and Pet Services When thousands of talented groomers…
post-feb19

February 2019 Newsletter

An Inside Look at the World’s Largest Pet Expo As April approaches, WPA is looking forward to another year of…
post-jan19

January 2019 Newsletter

What’s Buzzing in the Pet Retail Business? As we leave 2018 behind and welcome a new year, it’s the perfect…

US China Tariffs

USTR has updated the press release to include the September 1 and December 15 product lists. List 4A (Effective September…

New Tariffs are here, take a look at helpful information

Our focus is to help you navigate through the complexities of international trade. Whether you are looking to understand the…

Questions on Diet and Dilated Cardiomyopathy? A Resource for Retailers

As a retailer, you may have received questions or concerns from customers following reports of an investigation by the U.S.…

The CDC has updated its investigation notice regarding a multistate outbreak of multidrug-resistant Salmonella infections linked to pig ear dog treats.

Key points since the last update on July 31, 2019: A total of 16 ill people have been added to…

Featured Partners

Home of:

About WPA

Seek. Share. Inspire: Everything we do is about uniting the pet community through knowledge, integrity, innovation, and leadership.

If you are a pet professional, join us by becoming a member here.

135 West Lemon Avenue
Monrovia, CA 91016

+1 626.447.2222
info@wpamail.org

Copyright 2021 World Pet Association ©  All Rights Reserved

Website built by NextPaw