Recapping 2019 with the WPA & SuperZoo

A Roaring Succes

Time really does fly when you’re having fun — we can hardly believe that SuperZoo 2019 is already over! More than 21,000 pet business owners, groomers and industry professionals from around the world gathered in Las Vegas from August 20-22. In just a few days, they discovered the latest products in every category from more than 1,000 exhibitors, learned from some of the brightest minds in the industry, increased their brand awareness and built connections with their fellow pet pros (as well as potential investors).

It’s impossible to recap all of the exciting things that happened at this extraordinary event, but you can view some of this year’s key highlights now. If you were there, relive the glory! And if you missed out, get a taste of the SuperZoo experience here, but make sure to join in on the fun in 2020!

Down to Business

There was an increased focus on connecting innovative startup companies and investors this year, with the addition of the Investor Hub. Sessions held in this new show floor destination gave product developers and entrepreneurs the opportunity to learn from investor community thought leaders and some of the biggest names in the industry, including Leap Ventures, Purina Innovation and Factory LLC. Partnership and acquisition opportunities were explored here and TEEF!, the company disrupting dental care for dogs, took home the $15,000 prize at the inaugural Leap’s Pet Project Pitch Competition.


Fowl-focused attendees gathered at the new Poultry Zone on the show floor, where knowledgeable exhibitors shared the dos and don’ts of raising pet chickens and showcased top products.

Kicking Back

Attendees and exhibitors took breaks from jam-packed days in the Tranquility Lounge, where they enjoyed back massages, closed their eyes for a nap in special pods and sipped champagne during relaxed networking sessions. They also put on their dancing shoes at the always-popular Wednesday Night Concert at the House of Blues, which featured legendary rockers REO Speedwagon this year.

To the Rescue

Even more fun was had at the Rescue Rodeo, one of the most-loved show features. Grooming professionals gave adorable rescue dogs a head-to-tail makeover, getting them ready to find their new forever homes.

Looking Ahead

SuperZoo was also the place to see what’s next for World Pet Association, which recently debuted its new branding and enhancements, designed to further its mission of advancing the pet community and providing even more exclusive benefits to members (if you haven’t already, get your membership now)!

Thank you to all of the passionate pet professionals, exhibitors, speakers and session leaders who made SuperZoo 2019 a roaring success! We’ll see you next year, September 1-3, 2020!

What Do Attendees and Exhibitors Have to Say About SuperZoo 2019?

· “We’ve met a lot of big-time retailers, big chains and mom and pops as well, which is great exposure for our business. There’s always a wide variety of attendees at SuperZoo.”

·“Everyone recognizes SuperZoo as the leader in the pet industry.”

·“I’ve exhibited at SuperZoo for the past 5 years and consider SuperZoo to be the best show in the industry.”

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